Be a Part of the Expo

The Best Place to Engage with Horse People!

Important Dates
Final Payment 09-01-19
California Seller's Permit # or 410-D 09-01-19
Proof of Insurance 09-01-19
Credential Request Form 10-18-19
Blaine Event Services/Electrical (Discount Deadline) 10-25-19
Print & Online Program Advertising Deadline (Rate card: 10-28-19
Internet – 5 days prior to service
Telephone – 5 days prior to service

The Western States Horse Expo’s Mane Market Mall is where tens of thousands of active equestrians flock to every year to experience the very best products and services the Equine Industry has to offer. This is an ideal opportunity for vendors to create those much needed “touch points”, to interact with your products & staff, and experience the quality or value of what is being offered leading to brand loyalty, referrals and repeat business! We have a host of both vendor and sponsorship options available, to discuss how your business can make a splash with purchase minded horse owners, call our Sales Staff at (530)672-7490 or email [email protected]

Bringing together horse enthusiasts and the businesses who serve them in an entertaining and informative atmosphere; to provide access to world-class knowledge, retailers and manufacturers of high quality products; and to promote the enjoyment and advancement of the equestrian lifestyle.

Meet the equestrian consumer of the Western States. Conduct on site sales, lead generation, product introduction and three dimensional interaction with the end user of your product.

Sign up early for best locations, social media interaction with our fans, product announcements and quality preparation that comes with early planning. Sponsorship? No. This is a service provided to all exhibitors who prepare to succeed in advance of the event. There will be roll up banners from available at a first come first serve basis. Sign up early to catch the supplies while they last.

Forms and Contracts Downloads

Contracts & Essentials
2019 Pomona Exhibitor Contract
2019 Pomona Credit Card Authorization Form
2019 Pomona Exhibitor Handbook
2019 Telephone Order Form
2019 Fairplex Internet Pricing
2019 Internet Order Form
Exhibitor Request for Additional Event Credentials
Exhibitor Liability Insurance Program
Assumption of Risk and Waiver
Blaine Services Show Decorator Fact Sheet
Stall Information & Order Form

Venue Maps:
Arena Map
Fairplex Grounds Map
Floor Plan- Building 9
Floor Plan- Building 10
Move In-Out Maps

California Seller’s Permit Information:
Information on California Department of Tax and Fee Administration (CDTFA). Mandatory Seller’s Permit
You will not be allowed to set-up if you do not have a number. Please take the time to fill out the application in advance as it can take 3-4 weeks to process. The California Department of Tax and Fee Administration will be on site to verify that all exhibitors have the proper permit on file.
Form 410-D-Pomona use if you are not selling or exempt.

Exhibitor Resources

Exhibitor Media Kit

Attendee Information

Exhibitor Lodging Options
Partner Hotels


The Fairplex KOA campground in Pomona offers a variety of camping options. Camp in an RV, tent or cabin located only 30 minutes from Downtown LA and Orange County.

  • 185 full utility hook-up sites
  • One- and two-room, fully-furnished Kamping Kabins™ sleep 4-6 guests, respectively
  • Tent sites (16’ x 16’)
  • On-site pool and spa
  • Remodeled laundry room and showers
  • Clubhouse and recreation room
  • Other on-site amenities include a TV lounge, video arcade, and an all-new, fully-equipped gym
  • Wifi available

2200 N White Ave,
Pomona, CA 91768
(909) 593-8915

Western States Horse Expo Venue Maps

Sheraton Fairplex

601 West McKinley Ave
Pomona, CA  91768
(909) 622-2220
Click for group special reservation
Group Rate: $177 Single/Double (up to 2 adults occupancy)

Group Rate Cut-off: 10/22/2019

Sheraton Fairplex Hotel Features

  • Complimentary Parking
  • Pool, Jacuzzi, Fitness Center
  • All of our 246 rooms are suites
  • Short walking distance to Exhibition Halls
  • Home to McKinley’s Grille – our Farm-to-Table restaurant, bar and lounge
  • We are pet friendly!
  • 3 minutes walking distance to Expo

Double Tree by Hilton Hotel Claremont

555 W. Foothill Blvd.
Claremont, CA 91711
Discount SuperShuttle link for transportation from airport.


  • 10 minutes to the Fairplex
  • Business Center
  • Fitness Center
  • Pool/Hot Tub
  • Lounge
  • Convenience Store
  • Restaurant/Room Service

Doubletree by Hilton Ontario Airport

222 North Vineyard Avenue
Ontario, Ca 91764
(909) 937-0900


  • Resort like hotel with over 482 guestrooms
  • Citrus West Restaurant open for breakfast and Lunch
  • Porters Prime Steakhouse, delicious for dinner
  • Misty’s Night Club offering a live band, 7 nights a week
  • Complimentary shuttle to the Ontario International Airport
  • Complimentary shuttle to the Ontario Mills Mall on a schedule
  • Hilton Honor Points
  • Complimentary Parking
  • Complimentary Basic guest room Internet

McKinley’s Grille
Located in the Sheraton Fairplex
601 W. McKinley Ave. Pomona, CA 91768
FOR RESERVATIONS: (909) 868-5915

Finish Line Sports Bar and Grill
2201 N White Ave, Pomona, CA 91768
Phone: (909) 865-4154





Taxi Service


Post Office


Building Supplies


Wholesale Suppliers


Employment Agencies


Office Supplies


Rental Companies


Golf Cart Rental




1101 W. McKinley Ave.
Pomona, CA  91768


Phone: (909) 623-3111
Email: [email protected]


From San Fernando Valley

East on Ventura Freeway (134) to the Foothill Freeway (210) and exit at Foothill Blvd. Turn right on Wheeler Ave., proceed south to Arrow Hwy. and turn left. Follow directional signs to Fairplex.

From Santa Clarita

South on Golden State Freeway (5) to Ventura Freeway (134). East to Foothill Freeway (210) and exit at Foothill Blvd. Turn right on Wheeler Ave., proceed south to Arrow Hwy. and turn left. Follow directional signs to Fairplex.

From Los Angeles

East on San Bernardino Freeway (10) to the city of Pomona and exit at Fairplex Drive. Turn left on Fairplex Drive and proceed to the Fairplex grounds. Or, exit at White Avenue and turn left and proceed to grounds.

From Long Beach

North on San Gabriel Valley River Freeway (605) to San Bernardino Freeway (10). Go east and continue to city of Pomona (as above).

From Orange County

North on Golden State Freeway (5) to Orange Freeway (57). Proceed north to San Bernardino Freeway (10) and go east. Proceed as above.

From Victorville and High Desert

South on I-15 to Foothill Freeway (210). Go west and exit at Fruit St. Turn left on Fruit Street and proceed south. Fruit Street turns into White Ave. Follow directional signs to Fairplex.

From San Bernardino

West on San Bernardino Freeway (10) to city of Pomona. Exit at Garey Avenue. Turn left and go underneath freeway to McKinley Avenue and turn right. Continue on McKinley to Fairplex. Or, continue on freeway to Fairplex Drive and proceed as above.

From Riverside

West on Pomona Freeway (60) to I-15. Go north to San Bernardino Freeway (10). Go west and proceed as above.

Exhibitor Reviews

R. Dimmick

Thank you! My crew said it was a very good show for our corporate booth and the retail stores that were selling our products!

Tradeshow Admin / Farnam Companies, Inc.

J. Brand

We had a great show! Thanks for all your hard work.

M. Middeke

I wanted to reach out and say thank you for helping to make Western States Horse Expo a success for all involved. We brought back lots of good feedback and wer're looking forward to the years to come!

Marketing Coordinator / SmartPak

M. Rezendes

We had our best year since I've been workign the Horse Expo and I'd like a do-over please!

S. Click

Western States Horse Expo was great. I saw my regulars who stop by to get their annual supply of Hock Shields, plus I met many new customers. It's always a positive experience to talk to folks using the products and hear their experiences.

Mike Cortes

Thanks again for all you do to help us vendors out. I have to say, you guys really took care of us. Thanks Again for all your hard work.

horse expo sponsors