Is It Really “Just” About the Shopping?
Equine expositions are unique in the world of events. They are not “trade shows” in the traditional sense. Industry trade shows are events where only those involved with the specific industry, from manufacturing companies to retailers, attend and do business. The consumer is not involved at all. Equine expositions are also not “consumer expositions” in the traditional sense either. Consumer expositions, like those that cater to the “Home and Garden” or “Sportsman’s” crowd are “activity” or “genre specific” in nature. The Exhibitors participating are there for one reason, to sell products and market their brands. You get to try and buy products and, if you are lucky (or prepared) you can learn something that may enhance your sport.
