Barbra Schulte has been involved with horses her entire life. Beginning in early childhood and continuing through college, she helped market and show many of her family’s 500 head of horses. She has competed in western pleasure, reining, horsemanship, and cutting. As a professional cutting horse trainer, Schulte has won more than $984,000, and she achieved many firsts for a woman in the show arena— winning the NCHA Derby in 1988, the 1992 Augusta Futurity, and the 1992 NCHA Super Stakes Classic.
After reading Mental Toughness for Sports, by Dr. James Loehr of LGE Sports Science, Inc., she began to incorporate his training techniques into her regimen. Recognizing the powerful benefits of the Mentally Tough program, Schulte had a desire to share her knowledge about peak performance with other equestrians. She became certified as a Personal Performance Coach by LGE and introduced the Mentally Tough program to riders of all disciplines. She conducts clinics and seminars throughout the United States, Canada, Australia, and Europe and produced a three-part cutting video training series and products for all disciplines outlining Mentally Tough training information.
Barbra has published multiple books, Cutting, One Run at a Time, providing key fundamental information for amateur and non-professional cutters learning to ride and show cutting horses, and THE GIFT, which contains 72 personal performance articles she wrote over a six-year period as a monthly columnist for the American Quarter Horse Association’s publication, The Journal.
Barbra was awarded the prestigious 2000 National Female Equestrian of the Year Award given by the American Quarter Horse Association in conjunction with the Women’s Sports Foundation. This honor recognized outstanding performance and leadership in a female equestrian. Candidates for the award spanned across all disciplines recognized by the American Quarter Horse Association. In 2012 Barbra was inducted into the National Cowgirl Hall of Fame, one of the most prestigious honors possible for women equestrians. She was honored for all her outstanding career accomplishments.
Today, Barbra continues to train and show cutting horses while expanding her education business by continually providing new online and live informational training for riders of all disciplines (regarding mental and emotional skills) and cutting horse enthusiasts. Barbra’s training is highly energized with powerful messages, tips, and skills to help riders develop their full potential, perform under pressure, and overcome fear. They learn to ride, live, and compete with focus, fun, and high positive energy.