News

PRODUCT – Have enough inventory on hand, or be able to take on an increased level of orders so you can satisfy your customers quickly. If your product is large or cumbersome, recommend the Park Your Package booth (it helps charity) and be ready with samples or coupons to encourage action!

IMPULSE – Attendees are in a “buy it now” state of mind. Many of them plan and budget to get what they want from you at the Western States Horse Expo. Be prepared and be ready to have those “add-on” product options on hand as well, to help increase profits and provide great customer care!

ENGAGE – Get off your damn cell phone! SMILE, say “good morning” and interact on a personal level with the Attendees in a positive, enthusiastic manner! The Attendees want to build a relationship with your Brand. Engage with them and make it happen! Avoid the “used car salesman” vibe. Instead, be sincere, funny, open and welcoming. It goes a long way to establishing rapport.

KNOW YOUR STUFF – Be able to speak about your product to every level of Attendee and be able to sculpt your “message” to a diverse demographic. Keep the message simple and the sincere belief in the product clear. This helps to build trust and the profitable relationships every business needs.

KNOW WHAT YOU KNOW, ADMIT WHAT YOU DON’T – Seriously, this may sound like a no-brainer but Attendees know when you know and they know when you don’t know. If you try to fool them, you will lose them. It is best to admit if you do not know something, gather their contact information and then get back to them quickly once you have obtained the information. This shows you “care” about them and the rapport you are trying to build, which leads to loyalty and sales.

LISTEN – Actively and genuinely listen to what the Attendee is asking or telling you so you can adequately and accurately sculpt your response. Folks can tell when you aren’t really listening or seem to not care about their individual situation. Additionally you will be offered feedback that will help to improve your product and customer care so listen to it and utilize it as you can. This helps to build that Brand loyalty and repeat business.

SAMPLES – Attendees LOVE free samples. You know this, so give them what they want! Engage them before you give them a sample. Ask those fact-finding questions and give them the right sample for their needs! Samples are like long-term investments that pay off big time.

COUPONS – Attendees LOVE coupons too! The love feeling like they are getting a “special deal” so give them what they want! Craft up some coupons and pass them out to those folks who chat with you at your booth!

SHOW SPECIAL – Have product that did not move well in your shop? Have items that are discontinued but still awesome that are sitting in your warehouse not generating revenue? Give it a healthy discounted price and sell it at the event. Attendees LOVE “show specials” and by giving them what they want you can create a connection and a long-term relationship that will pay off for years to come!

MAKE IT FUN – Make your exhibition space fun to be in! Great signage, good displays, lots of inventory and friendly staff all help to generate a positive energy around your products, which leads to higher sales and referrals that lead to more sales!